The fine folks at Snowboard Canada (SBC) did a quick interview with the crew over at ALEX Bottles to get some of the details on what makes ALEX so special. The fact that it opens up, can compact for traveling, mix and match for different sizes and colors options were obviously a big part of the discussion, sure. But the fact that ALEX donates 2% of its revenue to charity:water, and keeps sustainability at the forefront of all decision making is equally as exciting. It's our mission in a bottle. Thanks for the support SBC!