We had the mom (and dad's) in mind when we created ALEX. Feed the baby or clean my water bottle? Go to the store, or clean my water bottle? Have a glass of wine and decompress or clean my water bottle? By the time you actually get to it, your bottle has taken on a life of it's own. With ALEX, you can feed the baby, go to the store and drink that much needed glass of vino while the dishwasher cleans ALEX for you. Bon Voyage smelly old bottles. See ALEX on momlogic.com.