We've always felt that there was something sexy about being eco, which would explain ALEX's ridiculous good looks, but Gretchen Bleiler has taken it to a whole new level! The ALEX Co-Founder was named the #1 Sexiest Environmentalist by Rodale.com! Gretchen has always had Mother Earth's back and uses her celebrity to educate and create awareness around the effects of Climate Change and even started ALEX to give people a simple solution to living a sustainable lifestyle. She's works with POW (Protect Our Winters) to help fight for legislation that puts the environment first and is on the board of ACES (Aspen Center for Environmental Studies). She also started the 21 Day Reusable Challenge which you should take! Go 21 days without using disposable plastic water bottles, plastic grocery bags or Sytrofoam takeout food containers. Get more info on the 21 Day Reusable Challenge here. Congrats Gretchen! You're Sexy!