Good Housekeeping (.com) did a nice little piece on how to clean your water bottle. They offer solutions like buying a bottle brush or cleaning tablets...and then they highlight ALEX as the innovative bottle that doesn't require either of those options. We don't think you should have to have a brush at your sink JUST for your water bottle, and we definitely don't think you should spend money on a cleaning tablet just because you want a bacteria free bottle. We think your bottle should be smart enough that you can actually clean it without extra props. With ALEX, you buy the bottle and that's it. So simple, right? See the whole story here:

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