We recently caught up with the crew at Fast Company to talk all things fast; like how quick and easy it is to open ALEX up and clean it. It seems that everyone has had a situation like this; stuck over the sink trying to wield a bottle brush inside a smelly bottle that you've avoided cleaning for weeks. Who can blame you? You don't have time and it probably won't really get clean. ALEX eliminates the time and guess work from cleaning. Open ALEX up, toss it in dishwasher and get on with your life. Fast Company agrees. See the article here.