We're excited and proud to announce that our ALEX Bottle has won a prestigious Red Dot Award in the category of Leisure, Outdoor and Sport! We want to give a huge shout out to our amazing design team Anvil Studios out of Seattle who took our vision and made it a beautiful reality. If you have some more time to kill, then check out the whole press release below! March 30th, 2011 (Carlsbad, CA) – ALEX Bottle is proud to announce the win of a prestigious red dot design award this week, taking top honors in the category of Leisure, Outdoor and Sport. ALEX is the first and only reusable bottle with patent pending Clean Seam Technology™ (CST), which allows ALEX to open in the middle for tremendously easy cleaning. The CST also enables ALEX to compact itself into half its size by inverting and nesting the bottom half inside the top for smaller storage/traveling. ALEX’s 32oz and 20oz sizes can also be mixed and matched to make a third, mid-size 26oz bottle allowing for further customization and personalized colorways. Nice Reusables, a company started by Chris Hotell, his mother Marta Hotell and wife Gretchen Bleiler, approached Anvil Studios in 2009 to design the ALEX Bottle after becoming frustrated with the process of trying to clean reusable water bottles. Of the product’s inception, Chris states that, “Other bottles are so difficult to clean and you never really get all the bacteria out. Eventually the bottles start to smell and you throw them away. If we want people to take on sustainable habits then we need to make sustainability simple. ALEX does that.” The Red Dot is the third design award for the ALEX Bottle this year, with the first two being a 2010 Good Design Award, and a 2011 Housewares Design Award, Best in Category for “Tabletop and Beverageware.” Because design was such an important part of the creation process, this recognition is a huge honor for ALEX and Anvil Studios. As Greg Janky and Treasure Hinds from Anvil Studios states, “Chris’ idea was a face-palm moment for us. In addition to developing a functionally smarter bottle, we strove to make it equally beautiful. By playing up the mid-body split, we were able to create a visually descriptive bottle that became instantly iconic.” ALEX Bottles are currently being sold through select retailers nationwide and across Canada, as well as online at www.alexbottle.com. Nice Reusables Inc (NRI) is a Carlsbad, California based parent company focused on developing products that make sustainability simple. The ALEX Bottle is their first endeavor. Anvil Studios is a Seattle-based partnership between Greg Janky +Treasure Hinds, both accomplished industrial designers with a passion for creating contemporary, elegant and iconic product designs. For all press/media inquiries regarding any of the information provided above, please contact Kate Franklin via Stanton & Company at email@example.com and/or (818) 606-9784.